West Coast Wholesale Electronics, LLC


Our pallets contain a wide variety of products from electronics, speakers, furniture, household items, kitchen and bath, home and garden, and more! No appointments are necessary – just visit us during business hours, meet us in person, see our facility and our product first-hand.


Unmanifested pallet of amazon returns

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Whether you are looking for a single case of merchandise or a full truckload, there is no dollar minimum you need to spend with us. Just 1 pallet or load of your choice. Please, check product conditions disclaimer before purchase.

 Whether you sell online, at a retail store, flea markets/swap meets, yard sales, wholesale, auctions or broker, we help you grow. Do you Want to resell cool stuff? 



Pay with PayPal or a debit/credit card

Just 1 pallet or load of your choice.  Please, check product conditions disclaimer before purchase.

Categories: electronics, household, pets accessories, kitchen, baby items, Phone cases and accessories, clothing, bedding and decor, automotive, kids toys, baby items so much more 


Mystery Box

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Unmanifested General Merchandise (GM) from the largest online retailer in the world. Very clean, new condition, some box damage, open box inventory from a major online retailer. $50 for $200 retail value.

Categories: electronics, household, pets accessories, kitchen, baby items, Phone cases and accessories, clothing, bedding and decor, automotive, kids toys, baby items so much more   




What are Customer Returns?

Customer Returns are items that were once sold from the store (or website) and are then returned by the consumer in varying conditions.

Sometimes also referred to as Salvage Goods, Customer Returns are typically items that have been purchased from a store (or online store) but then returned by a customer. Stores have varying individual return policies as well as product liquidation policies which can affect the type & condition of products you may see in varying loads. Though policy will vary from store to store  – Large Majority of Customer return goods simply undergo a cursory visual check at the store level prior to making their way into a return load. Higher value items may be subject to more thorough inspection prior to being selected for liquidation.

The general “quality” of customer return loads can vary significantly from program to program and it is common that some programs may have a 50% or greater Defective rate while others are only 10% or 20%. Return loads with low defective rates are sometimes referred to as “Clean” Customer Return Loads. Return Loads with very high defective rates are at times referred to  as Salvage Loads.

Customer Returns typically have the following characteristics and stores can decide to liquidate these goods for a number of reasons:

  • Defective when returned by the customer
  • Cosmetic blemishes or slight defects
  • Out of box goods
  • Missing minor or major components (remote controls, manuals, covers, cables)
  • In-store display items
  • Damaged exterior packaging
  • Items that the store does not want to or cannot re-shelve
  • One or more features does not work
  • Store is overstocked with such items
  • Out of season items
  • Discontinued items
  • Defaced barcodes and/or labels
  • Signs of handling – both external packaging and the item itself

Often, additional internal store tracking or return labels can be found on the items. All customer return goods are always sold with no warranty or guarantee. Any warranties found with the goods are invalid and cannot legally be used. Programs vary from store to store – please see listing descriptions and ask your Account Manager for further information on any particular listing.

Many stores do not have separate programs to liquidate customer returns or excess new merchandise  & new shelf-pull or overstock merchandise can commonly be found in customer return loads.  Via Trading will always define a listing as ‘Customer Returns’ even if it includes a significant % of Shelf-Pull or Overstock Merchandise. Depending on the product category and each stores liquidation policy  –  working percentages on customer return loads can vary greatly.

Furthermore, working percentage definitions can also vary depending on the category of goods in question. Often when one refers to ‘working percentage’ of products they are referring to the ‘salable percentage’ of the load. (For example if we are talking about a 6 piece cookware set and 1 piece is missing or damaged – though one may consider the item as ‘not working’ or ‘defective’ it still has a resale value and one can still recover a percentage of the product’s original value). Generally speaking, the recognized industry average when trying to estimate working percentages is said to be around 65-75% working, 20% repairable, and the remainder throwaway/scrap/parts, etc.

In practice, no individual load or pallet will have that exact breakdown, but these percentages are fairly representative when describing the average expected condition of the goods when purchasing them regularly. Ultimately, this is a rough approximation and the actual working percentage on any given pallet or load can be much worse or better.

Purchasing Customer Returns and reselling them for profit is a tried, tested and proven concept. However, before launching into a business venture involving liquidation merchandise, you should know that:

  • Typically liquidators such as Via Trading operate a no returns policy with all sales deemed final and all goods sold AS-IS irrespective of condition unless otherwise stated.
  • Purchasing customer returns is not for everyone.
  • There is a risk your purchases may not be profitable and this risk increases when purchasing customer returns.
  • There is a steep learning curve that newcomers to the industry typically experience and one should expect to do much better once they have more experience with such goods.
  • In many cases items are not retail-ready, and dealing with liquidation goods requires considerably more work in terms of researching, processing, pricing & creativity than dealing with new wholesale master case items.

Purchasing department store returns is not for everyone. This is not a ‘get rich quick’ scheme. The payoffs are high for those prepared to work hard and put effort in their purchases in order to create the highest possible return on investment. This is a “get-rich” slowly scheme with hard work, dedication & creativity.

In order to maximize your success with this type of merchandise, you need to be prepared to process, test, check and research pricing on the goods prior to selling them. In the long term (and over several purchases), most people in this industry agree that the payoffs and returns are very profitable and that the long-term risk is generally minimal. Liquidation goods and customer returns are normally priced accordingly, and allow you to profit handsomely while still offering your own customers excellent deals on items.

  • If you are not prepared to test items, do not purchase customer returns.
  • If you are not prepared to repair items, do not purchase customer returns.
  • If you only want to deal with 100% retail ready items do not purchase customer returns.
  • If you are not prepared to expect a percentage of items to be out of box, defective, cosmetically blemished etc., do not purchase customer returns.

Please do not get this wrong – after all we do not want to discourage you. This is a profitable business for the large majority and the industry as a whole is approximately $100 billion in size. Bottom line is: if you are prepared to put in a fair share of work and effort, then this could be very profitable for you.

Learn More

Different companies or programs may use varying product definitions to describe the condition of the goods being sold. Terms such as Liquidation, Salvage, Closeouts, Shelf Pulls, Overstocks and Returns are often used in the liquidation industry.  We use the umbrella term Liquidation Merchandise to describe any kind products which are being liquidated.